White Label Trading Platform
Launch Ready. Fully Branded.
Run a complete, branded brokerage operation — web, desktop, and mobile — without managing server infrastructure. ScaleTrade handles the stack; you own the brand and the client relationship.
1–2 wks
Typical time to live
$0
Setup fee
Full
White Label branding
1,000+
Tradable symbols
Your brand.
Our infrastructure.

A white label trading platform means you get a fully operational brokerage environment — trading engine, client terminals, market data, and back-office tools — running under your brand name. ScaleTrade manages the infrastructure; you configure the product, onboard clients, and run your business.

This model removes the need to provision servers, maintain databases, or manage uptime. The platform is hosted and operated by ScaleTrade, so your team focuses on growth and client service rather than infrastructure management.

Everything your clients interact with carries your brand. Web terminal, desktop application, mobile apps, the client portal — all presented in your visual identity, with your domain, your colors, and your product name.

Who is responsible for what
Infrastructure & hosting
Servers, uptime, failover, maintenance
ScaleTrade
Trading engine & data
Execution core, market data feed, matching
ScaleTrade
Platform updates & security
Patches, performance, encryption
ScaleTrade
Brand & visual identity
Logo, colors, name, domain
Yours
Trading groups & configuration
Instruments, conditions, manager access
Yours
Client relationships
Onboarding, KYC, support, retention
Yours
Managed by ScaleTrade Owned by your brokerage
What Is a White Label Trading Platform?

A white label trading platform is a licensed, pre-built brokerage software solution that a technology provider delivers under the broker's brand. The broker does not develop the platform itself — instead, it licenses the underlying technology, applies its branding, and operates the product as its own to its clients.

In the context of financial brokerage, a white label arrangement typically includes the client-facing trading terminal, back-office tools, market data connectivity, and often a CRM layer — all configured for the broker and branded accordingly. The broker pays for access to this infrastructure on a recurring basis, without bearing the capital cost of building or maintaining the underlying system.

ScaleTrade's White Label SaaS offering is built on the same engine that powers the self-hosted deployment model. The platform capabilities are not a reduced version of the product — they are the same trading system, operated by ScaleTrade on the broker's behalf, with full branding control handed to the broker.

The case for managed infrastructure
Infrastructure ownership is valuable — but not always the right first move. For the right type of operation, White Label SaaS is the faster, leaner path to market.
Fast Market Entry
A complete operational environment — trading terminals, market data, back-office, and client portal — is typically ready in one to two weeks. No server provisioning, no deployment project, no waiting.
Complete Brand Control
Every client-facing surface carries your identity. Web terminal, desktop app, iOS and Android apps, and the client portal all display your logo, colors, and product name — not ScaleTrade's.
No Infrastructure Overhead
Server maintenance, uptime monitoring, database backups, and platform updates are handled by ScaleTrade. Your team does not need an in-house infrastructure engineer to operate the platform.
Configurable Without Engineering
Trading groups, instrument availability, manager access, client conditions, and workflow settings are all configurable through the platform — no custom development needed for standard broker operations.
Same Engine, Managed
The White Label SaaS runs on the same ScaleTrade trading engine used in self-hosted deployments. You are not using a simplified version of the product — you are using the same platform, with ScaleTrade as your infrastructure operator.
Path to Self-Hosted
Both deployment models share the same platform family. If your operation later requires full infrastructure control, migrating from White Label SaaS to self-hosted does not mean switching vendors or re-platforming.
What's included
A complete brokerage environment in a single package — no assembly required.
Trading environment
  • Branded web & mobile terminal — full trading UI across all devices under your brand
  • Branded desktop apps — native Windows and macOS applications
  • Quote feed with 1,000+ symbols — Forex, equities, futures, and crypto; new symbols added on request
  • Advanced charting — 30 technical indicators, 24 drawing tools, multiple chart types and timeframes
  • Economic calendar & news feed, trading ideas, market heatmap
  • SSO via API — automatic client login from your portal
  • Copy trading module — available as add-on; trade mirroring, allocation controls, and leaderboard
Operations & configuration
  • 10 trading groups & 10 manager seats — expandable as your operation grows
  • White Label program builder — create sub-brands for regional partners or IB networks
  • Hosting fully managed — infrastructure, backups, and uptime handled by ScaleTrade
  • External LP connection — available as add-on for brokers requiring direct liquidity provider connectivity
  • Native mobile apps (iOS & Android) — available as add-on, published under your app store accounts
  • PWA & Telegram app — lightweight branded channels for client access
  • Workflow process configuration — automate onboarding, compliance checks, and client communications without code
White Label vs Self-Hosted: What the Difference Actually Means for a Broker

The White Label SaaS model and the self-hosted model are not competitors — they are different deployment options of the same platform, suited to different stages and profiles of a brokerage operation. Understanding the distinction helps a broker make the right choice, not just the faster one.

White Label SaaS is optimized for launch speed, operational simplicity, and capital efficiency. The broker does not need to hire infrastructure staff, provision hardware, or manage a server environment. In exchange, the infrastructure decisions — uptime architecture, database management, platform versioning — are managed by ScaleTrade. For a startup broker, a regional operation entering a new market, or a business that wants to move fast without large technical investment, this is a meaningful advantage.

The self-hosted model becomes the better choice when a broker needs direct control over where client data is stored, when execution latency requirements demand co-location with an exchange or LP, or when the scale of operations makes a license-based cost model more predictable than usage-based SaaS. Neither approach is universally superior — the right choice depends on where the brokerage is and where it is going.

Who chooses
White Label SaaS
The managed model is the right one when speed, simplicity, and capital efficiency matter most.
01
Startup Brokers
A new brokerage has a limited window to reach clients before seed capital runs out. The White Label SaaS model removes infrastructure build time entirely — a fully operational branded environment can be live in one to two weeks. The broker invests capital in client acquisition and market entry, not server setup.
fast launch low capex zero infra team full branding
02
Regional Operators & White Label Re-distributors
Operations that need to launch branded environments for sub-brokers or regional partners benefit from the White Label program builder built into the platform. Each sub-brand operates independently, with its own client base and configuration, while the operator manages everything from a single back-office.
sub-brands IB networks multi-region
03
Fintech Companies Entering Brokerage
Fintech businesses that have an established client base and want to add a trading product to their offering do not need to build trading infrastructure from scratch. A White Label arrangement provides a production-ready trading environment that integrates with the company's existing identity and client portal through SSO and API access.
SSO integration API access branded UX
04
Brokers Testing New Markets
An established brokerage expanding into a new geography or asset class can use the White Label SaaS model to validate the market before committing to a full self-hosted deployment. The same platform capabilities are available, with a lower operational commitment — and a clear upgrade path when the new market justifies greater infrastructure investment.
market validation low overhead upgrade path
From contract
to live clients
ScaleTrade's White Label onboarding is structured to move fast. Most brokers complete the full process — branding, configuration, and go-live — within two weeks.
Day 1–2
Discovery & scoping
Initial call to align on your target markets, asset classes, branding requirements, and any integrations needed. ScaleTrade prepares the environment configuration.
Day 3–5
Branding & configuration
Your logo, colors, and domain applied across all terminals. Trading groups, instruments, and manager access configured to your spec. Client portal set up.
Day 6–10
Integration & testing
SSO, payment methods, and any third-party integrations connected. Internal testing of trading flows, client onboarding, and back-office operations.
Week 2
Go live
Platform live and accepting clients. ScaleTrade monitors infrastructure; your team manages client operations through the back-office and CRM.
Knowing when the SaaS model
reaches its limits

White Label SaaS is the right model for a large number of brokerage operations — and the wrong model for some. Understanding the point at which self-hosted infrastructure becomes the better choice is part of making the right long-term decision.

When self-hosted infrastructure makes more sense
If your jurisdiction requires data residency on broker-controlled servers, if execution performance demands co-location with a liquidity provider, if your regulatory environment requires direct system audit access, or if your trading volume makes a license-based cost model more predictable — the self-hosted deployment is designed for exactly these conditions. Because both models run on the same platform, upgrading is a deployment migration — not a product change.
Ready to launch
under your brand?
Talk to our team. We'll walk you through a live demonstration and outline what a branded setup looks like for your specific requirements.